We are a full-service distributor with a specialized, multitask team experienced in omnichannel strategies for personal care brands across FMCG and Pharmacy.
Since 2009, we’ve built a strong reputation as brand accelerators by adapting to market opportunities and delivering added value through our deep industry knowledge and team expertise.
MISION
We work with iconic brands, aiming to adapt them to the evolving needs of the market. Our focus is on increasing their turnover and profitability while enhancing their positioning among clients and consumers.
VALUES
FLEXIBILITY
The current environment obly us to to make decisions. To ride the horse with a short rein, identify opportunities, be adaptable and proactive.
This flexibility means to have a a 360° approach:
At internal level (processes, teams, decision making), External level (business opportunities, markets, customers, communication with consumers).
SPECIALIZATION
Business specialization is an exercise of resignation, concentration, professionalism and compromise with our brands, customers and consumers.
We need to be aware of our weaknesses and strengths to focus in those areas providing value and where we provide value .
To be able to say NO, to some projects , in same cases is as important as saying yes.
CLOSENESS
Sensogreen is made by people and for people.
Active listening, to make you feel important, thinking on the common good , put yourself in the other´s place, are soft skills each day more important and needed in businesses.
No doubt, human connection with our environment is nowadays one of the key needs for every company.
P&P
Belonging; to be part of a group with the same objectives and values generates trust, hope, satisfaction , companioship and maximum effort aiming to reach the common objectives of the group.
Permanence; To have a long term project and vision give us comfort to focus in doing things right with no rush looking for short time results.
B&P is to be at home. No disguises and be yourself , not being selfish. To help. Is the maximum expression of the individual, at a personal and professional level.
Portfolio
Own Brands
Distribution Brands
History
2009
Creation of the company.
2010
National distributor of niche brands.
2015
Agreement with Unilever as exclusive partnerBrands: Williams – Sunsilk – Badedas Lux
2016
Agreement with Unilever as exclusive partner. Brands: Pond’s – S3 – Petit Cheri – Royale Ambree – Moussel
2018
T&G Project B2c
2022
Acquisition from Unilever of the S3 / Petit Cheri and Royale Ambree brands.
Vim Distribution Agreement for Spain and Portugal
2023
Vim Distribution Agreement for Spain and Portugal.
Setting up a company in Portugal.
Karo Pharma Parapharmacy Distribution Agreement.
2024
Purchase from Eugene Perma of Kerzo / Colorcrem and Chen yu.
Body Natur Distribution Agreement for Spain.
CLIENTS
MASS MARKET
Hipper – Super- Hard Discount 55%
WHOLESALERS
Traditional 17%
MD SPECIALIST
Traditional 17%
ONLINE
Market places 1%
A large sales team spread all over Spain will allow us to call and ship directly more than 400 clients accounting for over +8Kk doors